Collaborating with AI writing assistants can help you write better and faster. However, it’s important to use them correctly to get the most out of your writing.
If you rely on AI writing software too much, you’ll end up with bland, generic copy that doesn’t resonate with your audience. On the other hand, if you don’t take advantage of what AI writing assistants have to offer, you won’t be able to maximize your productivity.
So how do you collaborate with AI writing assistants to write high-quality content that resonates with your audience? Here are some best practices to keep in mind.
1. Make sure you’re using the right tool
There’s a wide range of tools available to help you with your content creation, and it’s important to make sure you’re using the right one for your needs.
When it comes to AI writing assistants, you’ll find a variety of tools that offer different features, pricing, and even writing styles. So, you’ll want to do your research and make sure you choose the one that’s the best fit for your team.
Some of the most popular AI writing assistants include:
• Frase
• Clearscope
• MarketMuse
• Surfer
• Copy.ai
• Writesonic
• Jarvis
• Narrato
• Conversion.ai
• Data Shortly
• Wordtune
• IU
• Outwrite
• Grammarly
• Chain
• Wordtune
• AI Writer
And many more.
2. Clearly define the writing assistant’s role
One of the biggest mistakes you can make when using an AI writing tool is not clearly defining its role on your team. This can lead to confusion, miscommunication, and even tension among team members.
As AI tools evolve into more advanced AI agents, capable of proactively generating ideas, refining drafts, or even suggesting structural changes, it’s essential to set clear boundaries. Make sure everyone understands what the tool or agent will and won’t be doing, and how it will fit into your existing workflow.
For example, if you’re using an AI writing tool to help with content ideation, make sure your team knows that the tool will be providing ideas, not writing entire articles. If you’re using it to write the first draft of a blog post, make sure your team knows that the tool will be providing the content, not editing or formatting it.
3. Set clear goals for your content
Before you start writing, it’s important to have a clear understanding of what you want to achieve with your content. This could include things like:
• Who is your target audience?
• What are the main points you want to get across?
• What action do you want your readers to take?
Having a clear understanding of your goals will help you stay focused as you write and will also help your AI writing assistant provide more accurate suggestions and feedback. An escape room company, for instance, might set goals such as attracting local teams for corporate events or reaching tourists seeking unique entertainment experiences.
4. Choose the right writing assistant for the job
Not all writing assistants are created equal. Some are better suited for certain types of content, while others may be best for specific tasks, such as generating ideas or editing.
Before you get started, it’s important to choose the right writing assistant for the job. Take a look at the features and capabilities of different writing assistants to find the one that best fits your needs.
5. Use an SEO assistant to help with content optimization
The best SEO strategies are data-driven, and AI writing assistants can help you collect and process the data you need to make informed decisions about your content.
Tools like Clearscope and MarketMuse use advanced machine learning algorithms to analyze top-performing content and identify the most important topics and keywords to include in your articles. They also help you optimize your content for search by providing real-time feedback on your writing, making sure you’re hitting the right keywords, referencing key product data like UPC codes, and providing accurate information.
6. Collaborate with your AI writing assistant
AI writing assistants don’t replace human writers. They help you write better, faster, and more efficiently. In order to do that, they need to be a part of your writing process.
When you’re working on a writing project, it’s important to collaborate with your AI writing assistant just like you would with a human team member. Share your goals and expectations with your assistant, and make sure you’re both on the same page about what you want to accomplish.
Give your AI writing assistant access to any background information they might need, such as customer personas, past campaign insights, or even visual preferences—tools like a background changer can help ensure your visual assets match the tone of the copy being written. Also, be sure to communicate any changes or updates to your project as you go. Also be sure to communicate any changes or updates to your project as you go. The more you collaborate with your AI writing assistant, the better they’ll be able to help you.
7. Consider using a writing assistant for multiple languages
If you work with a global team or have a multi-language website, you know how challenging it can be to find good writers who speak multiple languages. AI tools for eCommerce often support multilingual content generation, making them ideal for international stores.
Even if you have a team of bilingual writers, you may want to consider using an AI writing assistant for your non-English content.
Many AI writing assistants, including Writesonic, can generate copy in multiple languages. This can be a huge time-saver for your team, as you won’t have to spend time finding and vetting writers for each language you need.
8. Train your AI writing assistant with your brand’s voice
Your brand’s voice is the personality and style of your brand’s communications. It’s what makes your brand sound like your brand, and not like any other brand. It’s a combination of your brand’s values and how you express them.
Your brand’s voice is also one of the most important factors in the success of your marketing and communications. It’s how you connect with your audience, build trust, and create a relationship. It’s why you need to make sure your AI writing assistant knows your brand’s voice.
To train your AI writing assistant to write in your brand’s voice, give it examples of your brand’s writing. This could be anything from your website copy and blog posts to your social media updates and email newsletters. The more examples you give your AI writing assistant, the better it will be able to understand and replicate your brand’s voice.
You could also use tools like Typeface Brand Hub to create a dynamic system that learns and remembers everything about your brand, making your collective brand intelligence accessible and actionable while ensuring brand consistency across global teams.
9. Use your writing assistant’s analytics to your advantage
AI writing assistants can analyze your content and provide data that can help you make decisions about your content marketing strategy. This data can include things like the overall sentiment of your content, the reading level, the number of words, the number of headings and how your content compares to the top-ranking content for your target keyword.
You can use this data to optimize your content and improve your chances of ranking on the first page of search results. For example, if you find that the top-ranking content for your target keyword has a higher reading level than your content, you can use your writing assistant to identify areas where you can add more advanced vocabulary and sentence structure to improve the reading level of your content.
10. Review and edit your AI writing assistant’s work
The last step in the writing process is to review and edit your AI writing assistant’s work. This ensures that your content is free of grammatical errors and that it meets your quality standards.
Even the best AI writing assistants aren’t perfect, so it’s important to take the time to review and edit your content before publishing it. This is also a good opportunity to add your own voice and personality to the content, which can help to make it more engaging and relatable to your audience.
By following these best practices, you can ensure that you get the most out of your collaboration with an AI writing assistant.
11. Don’t be afraid to try something new
Finally, don’t be afraid to try something new. AI writing assistants are a powerful tool that can help you create content more quickly and efficiently than ever before.
But, like any tool, they require some trial and error to get the hang of. Don’t be discouraged if your first few attempts aren’t perfect. Keep experimenting, and you’ll soon find a workflow that works well for you and your team.
Conclusion
Now you have a good understanding of how to use an AI writing assistant to create content that is both high-quality and efficient. For more information, read our article on how to use an AI writing assistant.
