Artificial intelligence has come a long way since the 1950s. Today, AI is a lot more than a sci-fi dream and is rapidly changing the way we do business — especially when it comes to content.

In fact, 61% of businesses say that AI is a priority for their data strategy, and 57% say that AI is important for analyzing their marketing data. And as more companies adopt this technology, the more of an impact it will have on content strategies.

1. AI is enabling content ideation at scale

One of the biggest challenges of content marketing is coming up with new content ideas. Content ideation, however, is an area where AI can be especially useful.

There are now a number of AI tools that can help you generate content ideas at scale.

For example, MarketMuse uses AI to analyze your existing content and then generate new content ideas based on your existing content, topical relevance and search demand.

Another example of a tool that uses AI to help with content ideation is Frase.

Frase enables you to enter a keyword and then uses AI to find the top questions people are asking about that topic. It also shows you the top search results and their word count, so you know how long your content should be to rank well. By analyzing performance data, these tools can even surface negative feedback examples from your audience and employee, showing where past ideas didn’t land well and guiding you toward stronger angles.

Frase even helps you write content briefs, which can be a huge time saver.

Using AI tools like these, you can generate hundreds of content ideas in just a few minutes.

2. AI is helping to identify content gaps

One of the biggest challenges in content marketing is knowing what to write about. As a result, many marketers spend hours researching and brainstorming new content ideas.

But with the help of AI-powered tools, you can quickly and easily identify content gaps in your industry. These tools analyze the content that’s already ranking well in search engines and use that data to identify topics that are not being covered in-depth.

This can help you get a leg up on your competition and create content that is more likely to rank well in search engines. For instance, brands competing in the China marketplace often use AI tools to uncover local content gaps and outperform regional rivals.

3. AI is creating more personalized content

Businesses have been talking about the importance of personalized marketing for years, but it’s only recently that technology has made it possible to create truly personalized content experiences at scale.

AI allows businesses to collect and analyze data from a wide range of sources to create a detailed profile of each customer. At the same time, companies must ensure user data privacy to maintain trust while delivering personalized content. This data can then be used to create personalized content that speaks directly to the customer’s needs, interests and preferences.

For example, an e-commerce company can use AI to analyze a customer’s purchase history and website behavior to recommend products they’re likely to be interested in. A news website can use AI to recommend articles on topics the customer is interested in. A B2B company can use AI to personalize email marketing campaigns based on the recipient’s job title and industry.

Whatever the case, the result is a more engaging, relevant and valuable content experience for the customer. If your content strategy involves posting across multiple social channels, considering tools like Hootsuite competitors may unlock features for deeper audience segmentation and more precise content scheduling.

4. AI is making content more accessible

AI is also playing a big role in making content more accessible for people with disabilities. For example, AI-powered tools can automatically generate alt text for images, making it possible for people who are blind or have low vision to access visual content.

AI can also be used to generate captions and transcripts for videos and audio content, making it possible for people who are deaf or hard of hearing to access that content as well.

In addition to making content more accessible, AI can also be used to personalize content experiences for people with disabilities. For example, AI-powered tools can be used to automatically adjust the font size and color contrast of a website to make it more readable for people with dyslexia or other reading disabilities.

5. AI is optimizing content for search

A well-crafted content piece that’s fully optimized for search engines can drive a lot of organic traffic to your website. However, creating a comprehensive content piece that’s also fully optimized for search can take a lot of time and effort.

AI tools like Clearscope and Frase can help you quickly and easily optimize your content for search. Simply input your target keyword, and the tool will provide you with a list of related keywords to include in your content, as well as the optimal word count, readability, and more.

This makes it easy for you to ensure that your content is fully optimized for search without having to do a ton of manual keyword research.

6. AI is improving content quality

AI can be used to analyze the performance of your content. This can help you determine what your audience likes and doesn’t like, so you can create more of what they do like.

AI can also be used to analyze your content for quality. This can help you identify any issues with your content, such as spelling and grammar errors, and make sure that your content is of the highest quality possible.

7. AI is automating content management

We’ve talked a lot about how AI can be used to create content, but what about managing it?

AI can be used to automate a number of content management tasks, such as tagging, categorizing, content growth marketing and organizing content. This can help you keep your content library up to date, organized, and easy to search.

AI can also be used to identify and remove outdated or low-quality content, freeing up space in your content library and improving your site’s SEO.

In short, AI can help you get the most out of your content and keep your site fresh and up to date.

8. AI is improving content performance

We’ve already mentioned that AI can be used to predict trends and help you create more relevant content. But AI can also help you improve the performance of your content once it’s been published.

Using AI-powered tools, you can analyze how your content is performing and make data-driven decisions about how to improve it. This can include everything from optimizing your content for search engines to improving your headlines and calls to action.

By using AI to improve the performance of your content, you can increase your website traffic, generate more leads and boost your sales using sales automation tools

You can also connect your content strategy with referral marketing platforms like ReferralCandy, which use automation to reward customers for sharing your brand. This turns high-performing content into a source of word-of-mouth growth, multiplying the impact of your campaigns.

9. AI is creating new content opportunities

In short, AI is making it possible for marketers to do more with content than ever before.

For example, GPT-3 can be used to generate an almost infinite amount of content. If you can imagine it, you can create it. From blog posts and social media updates to video scripts, landing pages created with web agents, and even product descriptions, AI is a game changer when it comes to content creation.

In addition, AI can be used to create hyper-personalized content experiences for your audience. This can help you stand out from your competitors and build stronger relationships with your customers.

Conclusion

This is just the beginning. AI is already changing the way we approach content. As the technology continues to evolve, we can expect even more tools and advancements in the content space.

The question is, how will you use these new AI-powered tools to elevate your content strategy?