AI is something you use every day, even if you don’t realize it. Virtual assistants like Siri or Alexa couldn’t exist without artificial intelligence, and neither could the predictive text feature on your smartphone. But AI has applications that extend far beyond these everyday uses.…

We could write a book about everyone who thinks of benefits of having a budget for testing new ideas, and objectives for their digital marketing. Financial capabilities and marketing goals should go hand in hand. Why? How does having a budget help you avoid the…